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13.05.2012- Fashion bloggers & brands

There's no denying that blogging and social media are tools which have had a dramatic impact on the fashion landscape. Push button publishing, live tweeting and of the moment blog posts have served to make the industry more immediate than ever, and with savvy brands recognising the audience reach which blogger/brand collaboration can bring them, blogging has been catapulted to the forefront of the fashion experience. Fashion bloggers & brands is a magazine-style book which looks at the relationship between bloggers and brands in more detail, and has been put together to by the lovely Fashion and Retail editor of iCrossing, Jo. The title also offers an insight into the fashion blogging experience, featuring advice and know-how from some of the world's most prolific bloggers:

It's a really interesting read, featuring some fantastically insightful writing, and is beautifully put together. The magazine available to view online as a PDF, or alternatively, if you'd like a printed copy (available while stocks last), then email iCrossing are also conducting some further research into blogger and brand relationships, so if you'd like to share your experiences, completing their online survey could win you a £100 John Lewis voucher (closing date May 27th).

What do you think of blogger/brand relationships? And what have your experiences been?

(Image credit: Sarah Farrell, please do not reproduce without permission.)


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