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25.01.2013- Vanessa Paradis for H&M Conscious Collection

As far as high street capsule collections go, one of the ranges which I always look forward to seeing in the shops is the H&M Conscious Collection. As a statement of H&M's ongoing commitment to sustainable fashion, the Conscious Collection is produced annually and is created exclusively from environmentally friendly materials such as organic cotton. I fell in love with the concept when it was first launched, and the designs from the 2013 range look to be just as covetable as those produced previously. Featuring an abundance of fresh botanical prints, trend led detailing and some amazingly easy to wear accessories, the collection is perfect for the spring. Modelled by the beautiful Vanessa Paradis, it's sure to be another high street hit for H&M when it launches in March:

In conjunction with the launch of the Conscious Collection, H&M are also offering an amazing incentive to stop unwanted clothes going to landfill- from the end of March, you can take your bags of unwanted clothing (from any label) to H&M, and in return for each bag receive a H&M voucher. (Maximum two bags per customer per day, while stocks last.) Definitely the perfect reason to schedule a wardrobe clear out soon, don't you think?

Do you like the look of H&M's latest Conscious Collection? 

(Image credit: H&M. Video credit: H&M on Youtube.)


  1. OMG I love the 'recycle' idea! I've thrown out so many bags before Christmas, now I wish I'd kept them. ;) X

  2. new blog layout is gorgeous girl!! xx


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