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29.09.2017- London Loves: Arket, Covent Garden

It seems like there's a new shop launching in Covent Garden almost every day at the moment, which, whilst providing plenty of scope for lunchtime perusals, are also proving seriously dangerous for my bank balance! Hot on the heels of & Other Stories which opened at the end of the summer, the latest addition to Long Acre is another hub of Scandi style:

Complete with a café serving up an array of sandwiched, baked treats and drinks, Arket encapsulates a pared down aesthetic, incorporating both womenswear and menswear, and an array of home accessories too. I've not yet made it over to the Regent Street branch, but have been really impressed by what I've seen of the brand so far, especially as their fuss-free style staples are perfect for everyday. It takes a little while to adjust to the slightly sparse design of the store, but once you do, there are plenty of goodies to discover- from basic knits in the most vivid of colours, to immaculate tailoring, to a selection of pyjamas which seriously tested my spending willpower. Needless to say, I'm rationing my visits at the moment, but time will tell as to how long that lasts! 

Are you a fan of Arket? 

(Image credit: Sarah Farrell, please do not reproduce without permission.)


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